UK Pubs Expected to Serve Over 64 Million Pints of No and Low Alcohol Beer

1-Minute Brief

Rising demand for no and low alcohol beer is prompting calls to relax regulations defining alcohol-free products.

Key Facts

• The British Beer and Pub Association (BBPA) forecasts more than 64 million pints of no and low alcohol beer will be sold in UK pubs this summer.
• This represents an increase of 8 million pints compared with 2025, according to the BBPA.
• The BBPA described the growth of no and low alcohol beers as a 'defining part' of the sector.
• The BBPA has called for the definition of alcohol-free beer to be changed from 0.05% to 0.5% alcohol content.
• The BBPA argues that current regulations are preventing pubs and brewers from fully capitalising on the demand for alcohol-free beer.

What Happened

The British Beer and Pub Association reported a significant rise in no and low alcohol beer sales in UK pubs and urged changes to regulations defining alcohol-free beer.

Why It Matters

The growth in no and low alcohol beer sales highlights changing consumer preferences and raises questions about whether current regulations are keeping pace with market trends.

What's Next

Attention may focus on whether UK regulators consider the BBPA's request to revise the definition of alcohol-free beer. Industry stakeholders are likely to monitor any regulatory developments.