Tesco Replaces Barcodes With QR Codes on Select Own-Brand Products

In Brief

The move introduces QR codes to provide customers with expanded product information and marks a reported first for UK supermarkets.

Key Facts

• Tesco is replacing traditional barcodes with QR codes on certain own-brand products.
• The change includes at least some sausage products, according to The Independent.
• Tesco describes the switch as a UK 'first' for supermarkets.
• The new QR codes can be scanned to access additional product information for customers.
• Tesco has referred to the move as 'revolutionary.'

What Happened

Tesco has announced it will swap barcodes for QR codes on a selection of its own-brand products, allowing customers to scan the codes for more detailed product information.

Why It Matters

The introduction of QR codes could change how customers access product details, potentially improving transparency and engagement with product information in UK supermarkets.

What's Next

It remains to be seen how widely the QR codes will be rolled out and how customers will respond to the change.