Oxford United Apologises for 'United 93' Shirt Advert Featuring 9/11 Call Sign

1-Minute Brief

The incident highlights sensitivities around commercial use of symbols linked to major historical tragedies.

Key Facts

• Oxford United issued an apology for an image featuring the call sign of a plane from the 9/11 attacks.
• The clothing collection was launched on the anniversary of the 9/11 attacks.
• The club stated the apology was for any offence caused by the advert.
• Oxford United is a League One football club.
• The advert referenced 'United 93', the call sign of one of the planes involved in the 9/11 attacks.

What Happened

Oxford United launched a clothing collection featuring 'United 93', the call sign of a plane used in the 9/11 attacks, and later apologised for the advert.

Why It Matters

The use of references to tragic events in marketing can provoke strong public reactions and raises questions about sensitivity in commercial campaigns.

What's Next

It is unclear if Oxford United will take further action regarding the clothing collection or review its advertising processes.