Oscars Ratings Drop to Four-Year Low Despite High-Profile Films

In Brief

The decline in Oscars viewership highlights changing audience habits and challenges for major televised events.

Key Facts

• Oscars telecast in the US drew 17.9 million viewers, a 9% decrease from last year’s 19.7 million.
• The 2024 Oscars ceremony was broadcast on ABC and Hulu.
• Popular films 'Sinners' and 'One Battle After Another' were expected to boost ratings.
• Vanity Fair hosted its exclusive Oscars after party for the 30th year.
• This year, Vanity Fair reduced its party guest list and required guests to cover phone cameras for privacy.

What Happened

The US broadcast of the Oscars ceremony saw a 9% drop in viewership, reaching a four-year low. Meanwhile, Vanity Fair held its annual exclusive after party with increased privacy measures.

Why It Matters

The ratings decline suggests that even with widely discussed films, traditional awards shows may be struggling to maintain audience interest. Shifts in how viewers engage with major events could impact future broadcasting and industry strategies.

What's Next

Broadcasters and event organizers may explore new formats or digital strategies to address declining viewership. Further adjustments to event access and privacy policies could also be considered.