Kylian Mbappé Signs Sponsorship Deal With On After Leaving Nike Partnership

1-Minute Brief

Mbappé's move from Nike to On marks a significant shift in football sponsorship and signals On's entry into the football market.

Key Facts

• Kylian Mbappé has ended his long-term association with Nike after 20 years.
• Mbappé has signed a new sponsorship deal with Swiss sports brand On.
• The deal positions Mbappé to lead On’s expansion into football boots.
• Thierry Henry is also associated with On, according to The Independent.
• Multiple outlets describe the move as a blow to Nike's presence in football sponsorship.

What Happened

Kylian Mbappé has left Nike after a two-decade partnership and signed a new sponsorship deal with Swiss sports brand On, which is launching a push into football.

Why It Matters

This development highlights a major shift in athlete endorsements within the football industry and could influence market dynamics as On enters the football segment.

What's Next

Observers will watch how On leverages Mbappé's profile to establish itself in football and how Nike responds to the loss of a high-profile athlete.