FIFA Proposes Selling Stakes in World Cup, Faces Criticism and Boycott Threats

FIFA Proposes Selling Stakes in World Cup, Faces Criticism and Boycott Threats
2 min readSportsBusiness

FIFA's plan to open World Cup investment to private firms has drawn opposition from football associations and sparked debate over governance.

  • The Football Association expressed being 'deeply concerned' about FIFA's plan to sell stakes in its major competitions.
  • FIFA President Gianni Infantino set a September 19 deadline for 211 member federations to accept a $20 million offer each under the investment plan.
  • The FA voiced disapproval of the funding plan ahead of an emergency UEFA meeting.
  • A venture capital firm founded by the brother of Donald Trump’s son-in-law is reported to lead the investor group, according to The Independent.
  • Andy Burnham publicly criticized FIFA’s plan, stating the World Cup 'was never anyone’s to sell.'

FIFA announced plans to sell stakes in a subsidiary running the World Cup to private investors, offering financial incentives to member associations and setting a deadline for their response.

The proposal has raised concerns about the commercialization and governance of global football, with some associations and public figures questioning the legitimacy and potential impact of private investment in the sport’s most prominent tournament.

Member associations have until September 19 to decide on FIFA's offer, while UEFA and other stakeholders are expected to discuss the plan further in upcoming meetings.

Confirmed by 3 independent sources