FIFA Faces Backlash Over Plan to Sell Stakes in World Cup Competitions

FIFA Faces Backlash Over Plan to Sell Stakes in World Cup Competitions
2 min readSportsBusiness

FIFA's proposal to allow private investment in its World Cup competitions has prompted strong opposition from several football associations and gov...

  • The Football Association and UEFA have expressed deep concern over FIFA's plan to sell stakes in its major competitions.
  • FIFA President Gianni Infantino has set a September 19 deadline for 211 member federations to accept a $20 million offer under the investment plan.
  • The FA voiced disapproval ahead of an emergency UEFA meeting, while FIFA offered $40 million if nations back the plan.
  • A venture capital firm founded by the brother of Donald Trump’s son-in-law is set to lead the investor group, according to The Independent.
  • American and Asian football confederations have also raised concerns about the process and lack of consultation.

FIFA announced plans to sell stakes in a subsidiary running the World Cup to private investors, offering financial incentives to member federations. The move has drawn criticism from several football associations and confederations.

The proposal could reshape the governance and commercial structure of global football competitions, raising questions about transparency, control, and the role of private capital in the sport.

UEFA and other governing bodies are expected to hold emergency meetings to discuss responses, and member federations face a September 19 deadline to decide on FIFA's offer.

Confirmed by 5 independent sources