Democratic Party Expands Influencer Program Ahead of 2028 Elections

1-Minute Brief

The Democratic National Committee is increasing its digital outreach as internal debates continue over the 2028 primary calendar.

Key Facts

• The Democratic National Committee is partnering with over 500 social media creators ahead of the midterms and 2028 election.
• A debate is ongoing within the Democratic Party about whether South Carolina or Nevada should hold the first 2028 primary.
• Former DNC Chair Jaime Harrison has publicly advocated for keeping South Carolina as the first primary state.
• The party's influencer program is being expanded as part of broader election strategy efforts.
• The primary calendar discussion has become contentious among party members.

What Happened

The Democratic National Committee is expanding its influencer program and facing internal debate over the order of states in the 2028 primary calendar, with former chair Jaime Harrison supporting South Carolina's position.

Why It Matters

These developments reflect the party's evolving approach to voter engagement and highlight divisions over the primary process, which could impact candidate momentum and party unity.

What's Next

The DNC is expected to continue expanding its digital outreach while party leaders deliberate on the final order of the 2028 primary calendar.