Danone Acquires British Meal Replacement Firm Huel in €1bn Deal

In Brief

The acquisition marks a major move by Danone into the plant-based meal replacement market, expanding its international portfolio.

Key Facts

• French consumer goods group Danone has agreed to acquire Huel, a British meal replacement company.
• The deal is valued at approximately €1bn (£870m), according to The Guardian.
• Huel produces food powders, snack bars, and drinks made from plant-based ingredients.
• The company was founded in Hertfordshire in 2015.
• Huel counts actor Idris Elba and TV presenter Jonathan Ross among its investors.

What Happened

Danone has reached an agreement to acquire Huel, a UK-based meal replacement company, in a deal reported to be worth about €1bn.

Why It Matters

This acquisition signals Danone's strategic interest in the growing market for plant-based and fortified meal replacements, potentially increasing its global reach and product offerings.

What's Next

Observers will watch for how Danone integrates Huel's products and brand, and whether this move accelerates further consolidation in the meal replacement sector.