BTS Announces Boycott of 2027 Grammy Awards and Withdrawal From Consideration

1-Minute Brief

BTS's decision to boycott the 2027 Grammys highlights ongoing debates about recognition of Asian artists in major Western music awards.

Key Facts

• All seven members of BTS posted a statement online announcing their boycott of the 2027 Grammy ceremony.
• BTS has rejected the new Grammy categories and will not submit for awards consideration this year.
• Shares of Hybe, BTS's agency, fell 16.09% on Tuesday and extended losses to 16.31% on Wednesday.
• The boycott comes a month after the introduction of an Asian pop category at the Grammys.
• Hybe's share decline marked its worst day since June 2022.

What Happened

BTS announced they will not participate in or submit entries for the 2027 Grammy Awards, citing dissatisfaction with new categories. The announcement coincided with a sharp drop in Hybe's share price.

Why It Matters

The boycott draws attention to ongoing discussions about representation and recognition of Asian artists in global music awards. It also had an immediate financial impact on Hybe, BTS's agency.

What's Next

Industry observers will watch for responses from the Recording Academy and potential changes to Grammy categories. The impact on Hybe and BTS's international activities remains to be seen.