Apple TV and Apple One Raise U.S. Subscription Prices Amid Industry Increases

1-Minute Brief

Rising streaming service prices may impact consumer spending as multiple providers, including Apple, implement subscription hikes.

Key Facts

• Apple TV's monthly subscription price in the U.S. has increased to $14.99.
• Apple TV and Apple One subscription prices have risen by up to 20 percent.
• The average streaming subscriber wastes $21 a month on unused subscriptions.
• This marks the fourth price increase for Apple TV since 2019.
• Apple is one of four companies that raised streaming prices in 2026.

What Happened

Apple has raised the price of its Apple TV streaming service to $14.99 per month in the U.S., alongside increases for Apple One. This is the fourth price hike for Apple TV since 2019.

Why It Matters

Frequent price increases across streaming platforms may lead consumers to reassess their subscriptions, especially as unused subscriptions contribute to wasted spending. The trend reflects broader changes in the streaming industry.

What's Next

Consumers may review their streaming service usage and spending. Industry observers are watching whether additional providers will implement further price adjustments.