Apple to Launch $2,000 Foldable iPhone Ultra Alongside iPhone 18 Series

1-Minute Brief

Apple's introduction of a high-priced foldable iPhone signals a push toward premium devices in the smartphone market.

Key Facts

• Apple is expected to unveil the iPhone 18 and 18 Pro at its launch event on Wednesday.
• The company is also preparing to introduce a foldable iPhone Ultra with a starting price near $2,000.
• John Ternus is overseeing his first major product launch at Apple with the foldable iPhone.
• Retailers are reducing prices on the previous iPhone 17 Pro model ahead of the new launch.
• The iPhone 18 and foldable Ultra are aimed at high-end buyers, according to reports.

What Happened

Apple is set to announce the iPhone 18, 18 Pro, and a foldable iPhone Ultra, with the latter expected to start at around $2,000, at its upcoming launch event.

Why It Matters

The move highlights Apple's strategy to target premium consumers and compete in the emerging foldable smartphone segment, potentially influencing pricing trends and innovation in the industry.

What's Next

Industry observers will watch for consumer response to the foldable iPhone Ultra's price and features, as well as the impact on sales of existing models.